How Marketing Built Credibility & Awareness for a Member-Driven Association

Our Work

Bismarck Mandan Board of Realtors

How a Marketing Partnership Elevated BMBOR’s Presence and Built Credibility

Who is Bismarck Mandan Board of Realtors?

The Bismarck Mandan Board of Realtors (BMBOR) is a member-driven association serving real estate professionals in the Bismarck-Mandan region. They provide education, advocacy, and resources to their members, upholding the standards and integrity of the real estate industry while engaging the community on important issues related to real estate.

The Opportunity

BMBOR sought a strategic marketing partner to help them identify and execute on their key priorities for marketing.

The Results

Boosted

Confidence

For BMBOR staff with the help of templates, guidance, and support

104%

Greater Results

Than projected for an awareness campaign

Established

An obvious roi

By aligning the marketing strategy with their strategic plan

What We're Doing

Thought leadership guidance. We created a media relationship outreach program to position BMBOR as a thought leader in the local real estate market.
Bolstering membership value. We work together with BMBOR to nurture the existing member base and add more value to their memberships.
Testimonial campaign. We share stories of BMBOR’s success through the lens of clients who have benefited from the expertise of BMBOR’s members.

Email marketing strategy. We guided BMBOR through the transition to a more robust email marketing platform and also refreshed both the format and the content of emails based on member feedback.
Social media guidance. We developed social media guidelines to help BMBOR create engaging content and a consistent presence.

We maintain our strategic partnership with BMBOR by consistently reviewing our approach, identifying ongoing opportunities to engage audiences, developing resources and workshops for their members, and analyzing results to drive continuous optimization and improvement.

“Working with Jade and the team at HexaHive has been a great experience! We were looking for a long-term partnership that would help us leverage our budget and also build on what we have done year over year. HexaHive has helped our organization be strategic in its marketing and communications by implementing data-driven initiatives. They delivered a comprehensive strategy for us to better deliver content to our members and the public.”

Key Takeways

Outsourcing builds confidence and efficiency. By outsourcing specialized skills like strategy, ad creation/management, and marketing consulting, BMBOR’s team is able to focus on their priority – advocating for their members – while HexaHive ensures strategic initiatives are in place to keep them moving toward their long-term goals.
Authentic, people-first content wins. Testimonials of client experiences make the organization’s purpose more relatable and tangible.
Consistency is key. Being consistent with messaging, frequency, and branding builds trust.