How a Local Service Business Rebranded Without Losing Its Roots

Our Work

Lillis Electric

How We Electrified A Long-Standing Local Brand

Who is Lillis Electric?

Founder Bob Lillis started out helping his friends with electrical projects here and there. Over time, the business grew into Lillis Electric, which has been serving the Bismarck-Mandan community since 1995. Specializing in residential, commercial, agricultural, and industrial electrical services, Lillis prides themselves on setting a high standard for every job they take on.

The Opportunity

Lillis Electric wanted to modernize and breathe new life into their business while maintaining familiarity with their long-standing brand.

The Results

Refreshed

lightning bolt logo

To represent their positive impact through service

Recharged

Tagline

To “Powering Our Future” with a nod to their past but laser-focused on the future

Reimagined

a sleek, functional site

Providing an optimized user experience with online payment processing

Redesigned

Branding

Including new business cards to reflect their new modern look

What We Did

We refreshed the Lillis Electric brand while maintaining its local feel. The rebrand included a modernized logo and tagline, updated branding materials, a new website, branded photography, and more.

Key Takeaways

You can modernize without losing your identity. This rebrand successfully refreshed the company’s image and added modern functionality and features while maintaining core values and familiarity.
Customer experience is essential to success. Making it easier for customers to do business with you – through features like an online payment processor – bolsters customer loyalty.
Understanding client needs is crucial for a successful rebrand. Ensuring the client felt comfortable and understood the why behind every part of this project ensured a successful outcome.