AI and ML technology are becoming increasingly sophisticated and a lot of marketers are starting to utilize them in some degree. AI-driven marketing automation platforms analyze customer data and develop personalized campaigns that help businesses better reach their target audiences. By utilizing AI-powered chatbot technology, businesses can provide customers with 24/7 support without requiring a dedicated team of customer service representatives. ML algorithms can help identify patterns in customer behavior and suggest actions that will optimize results – helping take away the guesswork and extra time requirement.

Interested in starting your journey with AI? Start your free trial with Jasper today and receive an additional 10,000 credits!

Influencer marketing has become one of the most powerful tools in a marketer’s toolkit. Influencers have large followings on social media which gives them the ability to reach vast audiences with tailored messages about products or services they endorse. As more people turn away from traditional advertising, influencer marketing is becoming an increasingly important part of any successful marketing campaign.

Video content continues to dominate the digital landscape—and it shows no signs of slowing down anytime soon. Video content is highly engaging and makes it easy for marketers to convey complex ideas quickly and efficiently. Video content also performs well on social media platforms, making it an effective way to capture attention online. With video advertising projected to account for almost 80% of all internet traffic, marketers should take advantage of this trendy medium whenever possible!