DAKOTA HOME CARE
Capturing Quality Candidates
Who is Dakota Home Care?
Dakota Home Care is an award-winning home care service provider offering medical and non-medical in-home care. As one of the few local providers, they are proud to provide assurance for families, renewed independence for those needing care, and an alternative to nursing home placement.
The opportunity
Dakota Home Care was steadily growing, so they were looking to attract high-quality applicants for open positions they needed to fill.
The solution
HexaHive optimized recruitment efforts from the ground up and developed a campaign to attract qualified applicants.
A Hot Commodity.
Hiring is a hot word these days. Odds are, your employer or business is hiring! Dakota Home Care knew they needed to do something different to stand out, and that’s where we came in. We built a plan tailor-made for them to attract the best of the best.
Research, Revamp, Recruit.
To start our partnership, we conducted a thorough audit of Dakota Home Care’s hiring efforts. After this, we had a solid plan for what needed to be changed to encourage qualified applicants to apply. Did you know that 60% of candidates won’t complete applications if they’re too long or redundant (RecruitmentCRM)? With this insight, we revamped their job listings to be concise, authentic, and inviting, ensuring candidates felt encouraged to apply. Additionally, we refreshed their website’s hiring page to provide a seamless and informative application experience. To top it off, we provided them with our recommendations to further elevate their recruitment efforts in the future.
Phasing and Engaging.
To start filling Dakota Home Care’s job openings with quality employees, we built and executed a multi-phase marketing campaign spanning social media and Google platforms. From spreading awareness to driving traffic, each phase was strategically designed to attract, engage, and convert qualified applicants. With just shy of 4,500 clicks, we were successful in helping Dakota Home Care capture candidates across North Dakota.
The Results.
Working with Dakota Home Care, we faced the challenges of the recruitment landscape head-on, and the results speak for themselves.
With our rounded approach to recruitment, Dakota Home Care found a remarkable uptick in both the quantity and quality of their applicants. Laura’s, from DHC, feedback speaks volumes:
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- Applicant volume has been higher
- Better quality/qualified candidates
- Increased number of hires
- Consistently hit their weekly recruitment goal