Who is North Dakota Assistive?
North Dakota Assistive is a non-profit organization bringing assistive technology devices and services into the lives of in-need North Dakotans and Minnesotans of all ages. Their mission is to help bridge the gap between ability and disability with assistive technology and provide comprehensive, quality services – ready to help in every stage of life.
What is TEDS?
The Telecommunications Equipment Distribution Services (TEDS), is a specialized program aimed to supply telecommunications equipment to individuals with communication impairments. It addresses the needs of those who may face challenges in obtaining the necessary equipment to use a standard phone effortlessly and independently. This program is government funded, so it is vital for North Dakota Assistive to help as many qualifying people in their contracted time – as these government contracts/programs can abruptly come to an end.
The Opportunity
North Dakota Assistive wanted to increase awareness of the TEDS Program, as well as encourage interested and qualifying individuals to apply.
Reach
Impressions
Cost per result
Clicks
We started our work with ND Assistive by shifting their target audience from connecting with the people who are directly in need of the technology to reaching the caregivers and caretakers in their lives. We then identified the communication-related pain points their caretakers were facing. We landed on 4 common pain points – their loved ones can’t hear the phone ringing, they can’t hear the conversation, they can’t see the buttons or text on screen, and the wedge that a communication gap can cause in relationships.
After a successful first run of the TEDS Campaign, ND Assistive requested to continue our efforts but this time with a slightly higher budget. For this round, we optimized the ads by choosing to run only the top two performing ads from the previous campaign. We also updated the call-to-action to better engage individuals by leading directly to their website, rather than a form through Facebook Instant Leads. The optimized campaign TRIPLED the first rounds results and had 380 link clicks total. The campaign was very successful, and will help pave the way for other program campaigns in ND Assistive’s future.
