YANISH HOME SOLUTIONS
How a Brand Refresh and Integrated Approach Increased Client Leads
Who is Yanish Home Solutions?
Yanish Home Solutions is Bismarck-Mandan’s local source for premium, tailor-made window and home solutions. Since opening its doors in 2008, Yanish has built its reputation on small-town values and quality products.
The Opportunity.
Yanish came to us looking for a results-driven partner to implement a more strategic and cohesive marketing plan that would increase brand awareness and lead generation – and alleviate the burden of day-to-day marketing responsibilities.
8-12
Leads/month
Increased digital leads from
0-1 a month
100%
Top Impression Rate
On Google Guarantee for four consecutive months
Increased
Average time on a page to drive leads
Exceeding industry average for session duration to drive leads
Eliminated
Day-to-day burden
Eliminated Yanish team’s daily marketing responsibilities
What We’re Doing.
We’re taking a balanced approach of developing long-term marketing efforts while improving short-term lead generation.
- Strategic marketing plan. HexaHive developed a strategic marketing plan with full-scope solutions to enhance brand awareness and drive lead generation.
- Brand transformation. We transformed Yanish Custom Exteriors into Yanish Home Solutions, a name that allows for broader appeal and future expansion.
- Out-of-the-box marketing. The best marketing doesn’t feel like marketing. We are coordinating authentic approaches to build brand awareness and loyalty.
- Website overhaul. We redesigned and consolidated Yanish’s website to drive leads and conversions.
- Online optimizations. We enhanced Yanish’s online presence by optimizing its Facebook and Google Business profiles for better visibility and engagement.
- Direct mail. We launched a direct mail campaign to reach Yanish’s target audience in Bismarck-Mandan.
- Integrating with sales teams. Marketing is just one piece of the puzzle. To maximize ROI, we work hand in hand with the sales team to streamline the process between lead generation and lead conversion.
- Social engagement. Our team supports organic social media engagement and runs strategic digital ads to attract high-quality leads. SEO optimization significantly improved their online visibility, driving more visitors to their showroom and supporting their goal of converting visits into sales.
We continue to work with Yanish as a strategic partner, regularly revisiting our strategy, identifying continuous opportunities to reach audiences, supporting organic social media content, and analyzing results to continually optimize and improve outcomes.
The Results.
Key Takeaways.
-
- The power of a successful rebrand. The company’s new name and logo draws attention while offering broader appeal.
- Integrated strategy drives tangible results. Combining traditional methods like direct mail with digital strategies effectively reaches the target audience.
- Consistent online presence boosts visibility. Achieving a 100% Top Impression Rate for four straight months demonstrates the power of sustained, strategic online efforts.
- Partnership pays off. HexaHive quickly got up to speed, identified priorities and opportunities, and executed on them. By working as a partner to deeply understand the business, we’re helping ensure their long-term success.