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Just a mere 20 years ago, if you were looking to find a local business, you’d reach into your junk drawer and pull out a big yellow phonebook to flip through.

If you think of marketing as an expense, your mindset should shift. Marketing isn’t a cost – it’s an investment that should be boosting both your revenue and business goals.

In today’s world, it’s near impossible to ignore the power of social media marketing. Many businesses have taken the first steps of creating an online presence, but many more remain on the fence about investing in social marketing for their business.

With the ever-changing landscape of technology and consumer demands, it can be difficult to know what to expect a few years down the road. In this article we will talk through what a business should consider before deciding to start a blog and how it can be done effectively.

Let’s compare this question to something universal – sports. Do plays matter in organized sports?
Playing basketball since the 4th grade has taught me that plays are essential. Without them, everyone runs around without purpose, despite each believing that their actions will bring success. Without a common objective, you are left aimless.

The world of marketing is ever evolving, and rapidly. What may have worked well for years may fall victim to becoming an outdated practice in 2023—so, what trends should you be keeping your eye on in the year ahead? From artificial intelligence to influencers, here are some of the biggest marketing trends to look out for as we move into 2023 and beyond.

Having an up-to-date website is essential for any business. It’s the first impression potential customers will have of your brand and it’s also your online platform for reaching out to customers and getting your message across. But how do you know when it’s time to give your website a facelift? Here are seven signs that you need to get busy updating your site.

Whether you’re a small business, an entrepreneur, or a marketer, creating engaging content is essential to the success of digital marketing campaigns. But crafting great content can be more challenging than it seems, particularly when it comes to standing out amongst the online competition. To help you get started, HexaHive has compiled 10 steps you can take to create engaging content that will help captivate viewers and drive conversions.