A target audience is a specific group of people that a product, service, or message is intended to reach. 

To better understand the concept of a target audience, imagine it as a hole-in-one in golf. Here, the ‘hole-in-one’ symbolizes your desired audience; the ball is your business’s marketing or messaging. Although most people won’t hit a hole-in-one on their first swing, it should always be your goal to reach it.

Knowing your target audience allows you to tailor your messages, build relationships, and communicate effectively. This gets more people interested and brings you more business. Identifying your target audience can also save time and money by focusing your efforts on those who will connect with your product or service, rather than taking blind shots on the green.

Consider The Facts

To identify your target audience, it’s important to consider factors like:

• • • Age
    • Gender
    • Interests
    • Hobbies
    • Income
    • Lifestyle

Ask Questions

Another great way to identify your target audience is by asking yourself questions like:

• • • “Who would benefit most from my products or services?”
    • “Who are my current ideal clients/customers and what do they have in common?”
    • “What are my goals down the road, and what types of clients/customers will get me there?”

Gather Data

Data is a great way to identify your target audience based on facts, rather than assumptions. A couple of ways to gather data when building your target
audience are:

• • • Performing customer surveys and evaluating trends
    • Studying your competitors
    • Analyzing data from social media, digital campaigns, etc.